Alongside well-known brands Relay, Hub Convenience, Natoo and tech2go, we are also supplying Lagardère Group’s latest brand Affenbande. The brand and its wild monkey troop has its German première at Berlin Central Station. Across a retail space measuring approximately 80 m², this cheerful kids store offers high-quality toys, children's books and other trendy items. Construction, production and installation of sales gondolas and wall and point-of-sale furniture come courtesy of Münch+Münch!
A toy lover‘s paradise at the station
New “Affenbande” retail format in Berlin
AN IMAGINATIVE CONCEPT WITH CUTE DETAILS ++ Natural colours and materials characterise the look and feel of this new format. The green on the ceilings, walls and gondolas harmonises with the natural tones of the wooden furniture elements and floor. Motifs of jungle flora and fauna are found throughout the store, and the brand’s eponymous monkey troop hangs from the ceilings and columns on artificial bush ropes. The back of the floodlit “highlight wall” is covered with large tropical images too. A wooden banana for displaying plush accessories makes for a cute yet functional detail at point of sale.
Facts & Figures
| When | Where | The challenge | Core activities | Store designs | Extent |
|---|---|---|---|---|---|
| Since 2023 | Germany | Jungle-themed shopfitting with playful details | Store Value Engineering, Store Production, Store Services | Travel Retail Stores | Store at Berlin Central Station |