IN-STORE TESTING ++ In Magenta Garden, Telekom products are showcased effectively in attractive furniture modules. Customers can put all products to the test at the Magenta SmartHome module, on Magenta TV and at the central display stand: All features can be demonstrated live, giving customers a comprehensive insight into product benefits. Four screens linked up to Telekom’s Content Management System enable every advertising message to be displayed digitally in real time at the POS.

INTENSIVE DEVELOPMENT ++ As well as producing and installing the furniture for this new market concept, we also designed and built the customer service counters. They were optimised to provide seating for one advisor and up to two customers. Our greatest achievement, however, was the Magenta SmartHome module, which required the integration of numerous technical components and actuators, such as radiator thermostats and LED lighting elements.

CURRENLTY AT POS ++ We started by converting the Deutsche Telekom brand into an effective, modular shop system to successfully support their specialist trade. We took care of the entire rollout in Germany as well as for all subsidiaries across Europe. Moreover, we are responsible for the continuous maintenance of their systems.

MULTIMEDIA PRESENTATION ++ The integration of high-performance multimedia components, such as e-posters and touchscreen technology, keeps the P.O.S display fresh and current, allowing customers to interact playfully with the brand. Cutting-edge technology on brand and on target.