At one of the world’s busiest locations, the South Korean electronics company is turning heads with its trailblazing store concept. At its new store in Terminal 1 of Frankfurt airport, Samsung combines interactive product display with exceptional customer service and shopping.
Brand experience at the hub
Samsung store Frankfurt Airport
DIGITAL EXPERIENCE ++ When displaying its innovative products, Samsung emphasises intuitive, individual experience. Central to this are the “cradles”. Whether placed on a counter top or integrated into it, they provide customers with all essential product information “at the touch of a button”.
CUSTOMER SERVICE ++ In addition to a varied, innovative range of self-information facilities, the service area and service concept take up a lot of space both conceptually and spatially. The new airport store features an inviting lounge area to relax in, as well as a customer café bar with adjacent service counter. A member of the Service Team is available at all times for on-site repairs.
An unprecedented fusion of concepts
Samsung store with O2 partnershop at Frankfurt airport
Everything arranged at a glance
Smartphone accessories on the Accessory Wall
Technology touchpoint
Samsung products placed on “cradles” for self-information and screens as “highlight panels”
Perfect product placement
Concrete-effect “newness table” and volcano black “centre tables” on the right
Service point
Café bar with adjacent repair service
COMPLETE SHOPFITTING PACKAGE ++ In cooperation with Samsung’s agency Cheil, who came up with the concept for the shop, we’ve built the South Korean big player’s new store at Frankfurt airport. As general contractor and project manager for interiors and shopfitting, we’re also responsible for the design, production, delivery and installation of each individual item of shop furniture.
We’ve exclusively used materials that meet enhanced airport-specific requirements, such as fire prevention regulations. Furniture bases in volcano-black HPL form a contrast with the cherry wood décor and white mineral composite of the cover panels and rear walls, as well as the concrete-effect display stands. Glass frontages and dividing walls ensure transparency, while LEDs provide energy-efficient lighting.
Facts & Figures
| When | Where | The challenge | Core activities | Store designs | Extent |
|---|---|---|---|---|---|
| Since 2019 | Germany | Airport-specific requirements for materials and handling, increased planning time due to exclusive night working | Store Value Engineering, Store Production, Store General Contracting, Store Services | Store Design: Cheil Germany |
Store Frankfurt Airport |