HYBRID BRIDGING ++ With the aim of providing an interactive shopping experience on smaller sales floors, Triumph has developed the “Fitting Room” retail concept. The Swiss lingerie manufacturer’s very first test store is situated at a premium city location in Bonn. The store impresses with even more service and a sophisticated multichannel offer. Over an area of just 55 m² instead of the usual 100 to 200 m², a selection of bestsellers from the Dessous range, nightwear, swimwear and sportswear is on offer. Items not in stock can be ordered via the online in-store terminal, with free home delivery.

SHOPFITTING WITH FEEL-GOOD EFFECT ++ In keeping with the condensed product range, the outfitting of the store is also reduced, creating a spacious, inviting atmosphere. In terms of colour, light shades dominate, in the cream furniture we have designed and the flooring too. The armchairs, stools and carpet in the changing room add accents of lilac.

PURE SEDUCTION. ++ With high-quality fashion products for special moments – from exclusive lingerie to high-performance sportswear – the Triumph brand stands for the perfectly formed combination of sensuality, function and aesthetics. The Swiss company is one of the world’s leading brands in the luxury underwear segment.

TAILOR-MADE, WITH A PASSION FOR DETAILS ++ What applies to their high-quality lingerie can also be applied to their vintage-look furniture that we have produced and assembled for Triumph in line with the new concept. With authentic retro props, historical campaign motifs and hand-crafted furniture pieces, the shops radiate the nostalgic charm of a tailor’s studio. On the hand-painted, matte surfaces of the shelves and sewing tables, each stroke of the brush are deliberately visible. Solid wood elements are given the desired used look through scratch marks applied after painting.