A FEAST FOR THE SENSES ++ The brand colours for Swarovski’s new WonderLux concept–blue, pink, green or yellow–are playful, colourful and bold. Soft textures like silk and satin on the furniture’s interior walls emphasise the concept‘s premium haptics and optics, creating an immersive multisensory retail experience that invites customers to experiment with the jewellery. An absolute novelty, especially for the luxury segment, is the open product display. Nothing is placed behind glass: All products are free to touch!

A NEW, POWERFULLY SYMBOLIC LANGUAGE OF LUXURY ++ Luxurious optics and haptics are part of Swarovski’s new language of luxury, the new concept “a homage to the light-flooded beauty of the crystals”. Based on the modern “eight cut”, the new shape of the brand is the octagon, a symbol of Swarovski’s craft and the power of new beginnings. Meanwhile blue, the most dominant colour in the new concept, stands for the vitality of water, an essential element in crystal making.

REFLECTIONS ++ 'Crystal Forest' is the name of Swarovski's new architectural concept for its stores and Shop-in-Shop systems. The design was delivered by award-winning designer Tokujin Yoshioka, renowned for his technical perfection and the use of light as a key design element: simple yet sophisticated works of art with a reflective, transparent and futuristic quality. Münch+Münch is Swarovski's strategic partner in the project's ambitious roll-out programme, in charge of the implementation of high-end store concepts in Europe, the USA, Asia, India and the Middle East.

PERFECTION PREVAILS ++ Conceptual and technical Value Engineering by Münch+Münch in close cooperation with the client and agencies paves the way to success: More Swarovski brands will be able to roll out with the new, sophisticated design and cost targets will be achieved.

The interior design of the Swarovski Kristallwelten store, reopened in 2015, is inspired by the premium furniture concept of Swarovski's premium retail surfaces. Moreover, numerous unique pieces of furniture designed and manufactured solely for the Swarovski Crystal Worlds in Wattens, such as wall showcases and free-standing glass towers, set fascinating accents. The exclusive furniture design captivates with a high-end mix of materials: in addition to mirrors and specially formed glass, the Frankfurt-based shopfitter Münch+Münch used mirror-polished stainless steel and metal pieces coated with special lacquer. In particular, the "glass rooms" with up to 16m² of single-piece glass roofing posed a load-bearing and logistical challenge in the construction of special display cases. The furniture sparkles with high-gloss surfaces or dazzle visitors with special effect paintwork developed exclusively for Swarovski. In addition, high-quality Corian surfaces and high-gloss lacquered, veneered surfaces blend harmoniously into the overall picture. A wide variety of LED lighting effectively sets the scene for the precious collection of jewellery and figurines.