In the brand-new city quarter Q6 Q7, currently one of the largest inner-city shopping centre developments in Germany, Porsche Design opens their very first store in Mannheim. The premium-lifestyle brand presents itself and its iconic products in a completely new colour and material concept and provides the extensive collection with ample space.
DESIGN & FUNCTION ++ The design concept impresses with a high-quality and innovative look that brings the minimalistic and iconic aesthetics of Porsche Design to life. Reminiscent scenes from the history of motorsport – of course a part of Porsche’s DNA – are to be found on the walls as well as in the form of the 911 Soundbar in the display window. Design and function are equally integral components of the brand’s philosophy and are mirrored in the luxury furniture concept. The shelves and the furniture come together to form the perfect frame to present a wide variety of lifestyle accessories as well as the extensive range of sports and fashion pieces. The Timepieces Wall, which prominently houses the collection of watches, previously never seemed to float in the air so well. The module has been revamped, further optimising its appearance, feel and function.
REMINISCENCE IN THE DETAILS ++ The new colour and material concept, which was implemented for the very first time in a Porsche Design shop, required a process of adaptation. The concept comes to life through an elegant contrast between black and titanium grey and is to be found on the room’s shell, on the walls and ceilings, and most prominently of all in the furniture. The combination of black-lacquered wood and powder-coated metals in titanium grey give the concept that feeling of excitement.
The black counters in the central room stand out from the predominantly titanium-coloured metal fashion displays and wall cabinets. The furniture is further emphasized by the partially coloured, partially opaque glass elements of various colour schemes. For example, the black-lacquered glass of the Timepieces Wall contrasts well with the titan-coloured showcase tables immediately in front of it. Moreover, the white satin, backlit glass wall of the Sunglass Panel turns the legendary Porsche Design sunglasses into real eye-catchers. In a more subtle approach, the use of colours on the shelves is worth a look, with their grey and black lacquer finish and their titanium-coloured metal frames.
To successfully unify the new colour and material concept with the design specifications and Porsche Design’s required functionality was the real shopfitting challenge. As part of the shops’ relaunch, the wooden bodies of the showcase tables, for example, were covered with metal to achieve the desired design consistency all around.
That titanium grey was chosen as the primary focus of the colour and material concept was no coincidence, however. After all, the colour has always played an important role for Porsche Design when it came to watches and eyewear. Titanium, both as a colour and material, evolves into a symbol of sporty elegance which is expressed not only in the design of the shop, but also in all products found within it. It symbolizes the functional, timeless and purist design and the high standards of innovation of Porsche Design.
| When | Where | The challenge | Core activities | Store designs | Extent |
|---|---|---|---|---|---|
| Since 2014 | Europe, Near and Middle East, USA | Precision implementation of the premium store interior concept | Shop Value Engineering, Shop Production, Shop Rollout International, Shop Services | Stores, Shop-in-Shop, trade show furnishings Design: plajer & franz studio; Riesterer Retail Solutions |
10+ stores per year |
MINIMALIST AND ICONIC AESTHETICS ++ Porsche Design is a luxury-lifestyle brand and was founded by Professor Ferdinand Alexander Porsche in 1972. The products embody functional, timeless and purist design and impress with their high standards of innovation. Equally, the new store concept presents itself this way, giving ample space to the vastly expanded range of products.
PRECISION PREVAILS ++ Our competency in finding solutions in addition to our technical expertise were already apparent during the sampling stage as well as the subsequent fitting and installation of the first shop in this cooperation. As experienced rollout professionals, we have accompanied Porsche Design in their continuous global expansion in the retail sector.
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