SHOPFITTING WITH CLEVER DETAILS ++ Miele‘s latest Display Concept 2.0 is an innovation in product presentation and customer communication. A visual highlight is the “brand wall”, a glass-fronted wall module in Miele red. Additional screens and visuals attract customers‘ attention, communicating subtle brand messaging in wall elements and gondola and pedestal covers, some of which include an integrated product display. Touchscreens over pull-outs with mock hobs offer a fun, intuitive way of accessing product information and branded content. And the functional icing on the cake of this well-designed, customer-friendly shopfitting concept? The anti-fingerprint coating that covers all wall module surfaces.

LED strips in plinths and all-round frames showcase these high-quality products to perfection. At a material level, metal, glass and coated composite wood combine in an appealing design. The colour concept, meanwhile, is dominated by anthracite with white and red accents. Horizontal surfaces such as oak-effect flooring, pull-outs and shelves create a warm contrast.

AN ENDURING PARTNERSHIP ++ For Miele’s latest shop-in-shop and specialist retail concept, we are a reliable partner for construction, rendering, furniture production, transportation and fitting. In addition to shopfitting and roll-out, we also undertake store planning in cooperation with clients.

STRONG PERFORMANCE ++ After intensive development, Miele launches its first bagless hoover, Blizzard. A striking furniture module from Münch+Münch provides the ground-breaking product with the perfect stage at the POS: The white-gloss platform with its concisely bevelled edges and the diverse lighting elements perfectly sets the cyclone hoover in scene. We are not only responsible for the design and manufacture of the furniture module, but also for the worldwide rollout.