A look behind the scenes at the forerunner store in London

Visionary, inspiring, interactive. Once again, Swarovski’s new London store is an impressive affair all round: Not far from Oxford Circus, the company has opened a forerunner store which sets new benchmarks in customer experience - in terms of both digital delights and hands-on attractions.

In the video, people involved in the project reveal fascinating details about the how the store came into being (source: Swarovski).

Find out more about Swarovski and the London forerunner store